InstituteAnthropic teaches you Claude. The Maxy Institute teaches you how to assemble it. Max 20X, Cowork, Projects, Design, MCP, fitted around the way you actually work. Foundations first, then assembly, then your own setup. You leave with a working operating system you own and maintain.
Garry Tan and Andrej Karpathy showed in April 2026 that personal AI memory works. Both shipped reference implementations within a single month. Both require you to be a developer.
Most knowledge workers are not developers. They have practices to run, businesses to manage, clients to look after, books to write, students to teach, decisions to make.
They have heard about what Tan and Karpathy did. They cannot reproduce it on their own.
The Maxy Institute is the bridge. We teach you what they did, in operator-language, with concrete patterns that fit the way knowledge work actually happens. You leave with a working setup you own and maintain.
The Institute teaches Claude from the ground up. Foundations first (what Claude is, how to talk to it, what each Anthropic product does, when to reach for which one). Then assembly (how those pieces fit together for your work). Then your own setup (your archives, your voice, your workflows).
One place, one curriculum, one teacher. You leave the Institute with everything you need; you do not need to also study Claude separately.
Live sessions, mix of demonstration, hands-on building, and Q&A. Focused on a specific topic from the curriculum. You leave with a working setup and the cohort relationship that comes from a day in a room with other operators wrestling with the same problems.
Same curriculum as in-person, same cohort sizes, same hands-on approach - designed for operators outside London or who prefer to learn from their own desk. Recorded for cohort review afterwards.
You do not need Maxy Pro afterwards. Most graduates do not become Maxy Pro customers - by design. The Institute is real education for operators who want full control, not a sales funnel for the substrate product.
Some graduates upgrade later when they decide they want the outcome without the maintenance burden. The conversion path matters, but it is not the headline.
Anyone whose output is a function of their own thinking. Consultants, solicitors, accountants, architects, estate agents, executive recruiters, financial advisors, talent agents, founders, writers, researchers, analysts, operators of small businesses, independent professionals.
The Institute is for technically curious knowledge workers who want full control of their setup and would rather invest the learning time than pay for the assembled product.
Fair question. Anthropic Academy is excellent. It is also general - Claude 101 teaches you Claude as a chat product, Claude for Personal teaches task automation, Claude for Work teaches organisational deployment. Each course is well-made.
None of those teaches you how to assemble Claude into an operating system for the way you specifically work, because that is not Anthropic’s job.
Excellent introductions to Claude as a chat product, task automation, and organisational deployment. The right place to learn Claude itself.
Foundations (what each Anthropic product does, when to reach for which one) and assembly (how to bring archives in, how to write durable instructions for the way you work, how to build the queries you actually need).
In-person workshops are typically £400 to £1,200 per seat depending on duration and depth. Video workshops sit at the lower end of that range. Cohort sizes are kept small so the teaching stays hands-on.
Email maxy@rubytech.llc to discuss which workshop fits and when the next cohort runs.
Email maxy@rubytech.llc. We reply with the next available cohort or let you know if a new one needs scheduling.
If we are not the right teacher for what you need, we will tell you and point you at someone better.
We promise enough to start.
The rest is your work.